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Set your rent based on real market data, not guesswork. Our estimator pulls comparable rentals in your area so you can list at a price that attracts good tenants without leaving money on the table.
Overpriced rentals sit empty. Underpriced ones cost you thousands a year. Use the estimator to land in the sweet spot — competitive, fair, and profitable from day one.
accurate pricing starts with comparable rentals — not what you hope to charge or what your mortgage demands. Look at recently leased units in your area with similar bedrooms, bathrooms, square footage, and condition. The rental estimator does this automatically and gives you a range to work within.
A common benchmark is the 1% rule - monthly rent should equal roughly 1% of the property's purchase price. A $250,000 home should rent for around $2,500 a month to be considered a strong cash-flowing investment. It's a quick gut-check, not a hard rule, and it's harder to hit in higher-priced markets.
For a more accurate picture, calculate your cap rate: annual rental income minus operating expenses, divided by the property value. Most investors target a cap rate between 5% and 10%, depending on the market and risk profile.
If your estimated rent falls short of these benchmarks, it doesn't always mean the deal is bad — appreciation, tax benefits, and long-term equity build matter too. Learn more about how much profit you should make on a rental property.
Our estimator draws on a database of millions of active US rental listings, recently leased properties, and public market data. It looks at comparable units within your area - matching for bedrooms, bathrooms, square footage, and property type to generate a rent range.