Discover everything landlords need to know about average rent increases per year and how to set competitive rental prices.
Setting the right rent price is one of the most important decisions a landlord can make. Not only does it help you stay competitive in your local market, but it also ensures you keep pace with rising expenses like maintenance, property taxes, and insurance.
One of the best metrics that helps you price your rental property right is understanding average rents and the average rent increase per year, as this can help guide your decision, ensuring you keep your rental in line with market rates.
Determining the average rent increase per year requires careful analysis of market trends, an understanding of your legal requirements, and a clear picture of your long-term financial goals, you can leverage market data to set a fair and reasonable rent increase.
In this guide, we’ll break down everything landlords need to know about setting rent, the factors that drive yearly increases, and how to use average rent increases in the process.
Nationally, average asking rents have climbed steadily over the past decade, rising roughly 66% between 2015 and 2025, and continue to grow at above-pre-pandemic rates. Yet these headline figures mask huge variation from metro to metro and state to state.
To set and justify your rents responsibly, start with the big picture (national averages and year-over-year trends) but drill down to neighborhood, metro, and even property-type indices (e.g., single-family vs. multifamily) to get to pricing that truly reflects the market.
Over the last ten years, U.S. average rents rose from about $1,000/month in 2015 to nearly $1,650/month in early 2025, a 65.9% cumulative increase and an approximate 5.2% compound annual growth rate (CAGR).
Year-over-year, growth accelerated sharply after the pandemic, peaking at nearly 8% in 2023, before moderating to about 5.1% in 2024 and 3.5% in March 2025.
Even as inflationary pressures ease elsewhere, rents remain 34.7% higher than just before COVID began in early 2020, underscoring continued upward pressure from limited supply and elevated demand.
Source: Average Rent by Year, iPropertyManagement.com
1. State and Metro Divergence
Top-performing markets like Arizona and Tennessee saw cumulative rent jumps of 60–84 % over the last five years, dwarfing national averages.
In contrast, states such as Minnesota and South Dakota experienced flat or even negative growth over the same period.
2. Property-Type Splits
Single-family rental (SFR) units have outpaced multifamily (MFR) rents since 2021, widening the price gap from just $56 in January 2015 to $361 by December 2024.
3. Local Vacancy and Demand Dynamics
Neighborhood-level vacancy rates and rent-to-income ratios can shift pricing power. The American Community Survey shows certain tracts where median rents now exceed $3,500, double the cap in earlier years, while adjacent areas remain under $1,000.
Step 1) Benchmark Against National and Regional Averages
Step 2) Layer in Submarket and Property-Type Data
Step 3) Factor in Vacancy Rates and Affordability
Step 4) Review Market Forecasts
Related: 15 Most Landlord-Friendly States 2025
Generally, landlords are permitted to increase rent under the following circumstances:
Related: When Should a Landlord Increase the Rent?
However, several important limitations and requirements apply:
Review your local state laws to determine rent increase notice requirements.
While raising rent is a standard practice among landlords, it’s important to be aware of certain legal restrictions that come with rent increases. While rent control ordinances vary from state to state, here are some of the common scenarios when rent increases are not permitted:
The amount a landlord can raise rent each year depends on several factors, primarily local landlord-tenant laws and rent control regulations, market conditions, and the terms of the lease agreement.
Nationally, the average rent increase per year generally falls between 2% and 5%, with most landlords aiming for a figure that covers rising expenses such as property taxes, insurance, and maintenance while remaining competitive in the local market.
For example, if your monthly rent is $1,500, a standard 3% increase would raise the rent by $45 per month. However, in high-demand areas or during periods of rapid inflation, increases may exceed this range, while in slower markets, landlords may opt for more modest adjustments.
Recent years have seen significant fluctuations in rent increases. In 2024, the national average rent increase slowed to under 1% year-over-year, though some cities experienced much higher rates, up to 8% in certain markets.
By contrast, during the post-pandemic surge in 2021 and 2022, average rent increases reached 12%–18% in some areas. This highlights the importance of staying informed about both national trends and local market conditions.
A reasonable rent increase is typically one that aligns with the average rent increase per year in your region and reflects changes in your property’s expenses and market value.
Most experts agree that a 2% to 5% annual increase is considered reasonable in stable markets, but landlords should always compare their rates with similar properties nearby to ensure their pricing remains fair and competitive.
Drastic increases are rare and often only justified by significant property upgrades or extraordinary market shifts.
Related: How to Write a Friendly Landlord Rent Increase Letter
Here’s a step-by-step guide to determining your new rent price, factoring in the average rent increase per year and what is a reasonable rent increase for your area.
Begin by calculating your total cost of ownership, which includes your mortgage, property taxes, insurance, HOA fees, utilities, maintenance, depreciation, and any property management or landlord software fees. This comprehensive review ensures your rental income will cover all expenses and generate a profit.
With ownership costs rising in recent years, regularly auditing your financials is essential to avoid eroding your margins. Many landlords have reported annual cost increases of up to 10%, making it all the more important to reassess your rent price annually.
Related: What are Landlord Operating Expenses?
The rental market is dynamic, shaped by supply and demand, economic trends, and seasonal fluctuations. Research current market conditions in your neighborhood by reviewing recent rental listings, vacancy rates, and local rent trends.
Tools like Zillow and Rentometer can provide valuable benchmarks for your property type and location. Pay attention to peak rental seasons (typically May through August) when demand and rent prices tend to rise.
Understanding these trends will help you determine if your proposed rent aligns with what tenants are willing to pay and what is a reasonable rent increase in your area.
Investigate what comparable properties—those with similar size, amenities, location, and condition—are charging for rent. This comparison provides a market-driven baseline for your rent price. If your property offers unique features or recent upgrades, you may be able to justify a higher rent.
Conversely, if your unit lacks certain amenities, pricing slightly below the average may help attract tenants and minimize vacancy. Regularly updating your comps analysis ensures your rent remains competitive as the market evolves.
Related: 2025 Rental Property Analysis Spreadsheet [Free Template]
While maximizing income is important, consider the impact of rent hikes on tenant turnover. Excessive increases can drive tenants to seek more affordable options, leading to costly vacancies. The average rent increase per year in the U.S. typically falls between 3% and 5%, though this varies by region and market conditions.
Staying within this range is generally viewed as a reasonable rent increase, helping you retain quality tenants while keeping pace with rising expenses.
Once you’ve set your new rent price, monitor interest from prospective tenants. If you’re not receiving inquiries or applications, the price may be too high and could require adjustment. Conversely, strong demand may indicate room to increase rent further. Regularly reviewing your pricing strategy ensures you remain responsive to market shifts and tenant expectations.
When planning to increase rent, always issue a formal Rent Increase Notice to your tenants. This written notice is essential for transparency and helps avoid misunderstandings about the new rent amount.
Many states require landlords to provide this notice within a specific timeframe—typically 30 or 60 days before the lease ends or the increase takes effect—to comply with local landlord-tenant laws. Failing to follow these legal requirements can lead to disputes or legal complications.
Along with the official notice, consider reaching out to tenants directly, either by phone, email, or in person, to explain the reasons behind the rent increase.
Express appreciation for their tenancy and clearly outline the factors prompting the adjustment, such as rising property taxes, maintenance costs, or changes in the local rental market. Providing market data or a breakdown of increased expenses can help tenants understand the rationale and foster trust.
It’s common for tenants to want to negotiate the new rent, especially if they are interested in renewing their lease. Allowing room for negotiation can strengthen your landlord-tenant relationship and may lead to a mutually satisfactory agreement.
For example, if a tenant expresses concern over the increase, you might offer a compromise, such as a smaller increase in exchange for a longer lease commitment.
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