How to post an apartment for rent on Facebook rentals marketplace, and what you need to know to get the most out of Facebook rental ads.
Owning rental real estate means that, at some point, you will need to find tenants. Thankfully, in today’s digital era, finding tenants is easier than ever before, sites like Zillow, Zumper, Trulia, Hotpads can get your rental listing in front of 1,000’s of potential prospective tenants fast and affordably. In recent years, Facebook has expanded their marketplace for rentals, allowing you to run Facebook rental ads and effectively advertise your rental property for free. Facebook marketplace for rentals, can allow you to reach a new demographic of prospective tenants.
In this article, we take a look at how to post an apartment for rent on Facebook. And what you need to know to get the most out of Facebook marketplace for rentals.
Facebook is the largest social media network with approximately two and a half billion monthly users. What this means is that almost everybody has a Facebook account, and using Facebook rental marketplace allows you to tap into this user base and effectively leverage Facebook rental ads to advertise your property.
Facebook marketplace then, is an incredibly effective way to buy, sell, and rent things, including rental properties. Considering Facebook rental marketplace is a free resource, and it doesn’t take a huge amount of time or effort to set up your listing, anybody with a unit for rent not using this tool is missing out on a large number of potential renters.
Log in to your Facebook account. If you don’t have an account, create one for free.
Access the Marketplace by clicking on “Marketplace” in the menu or by searching “marketplace” in the search bar.
Click “Create Listing”
Then click “Homes for Sale or Rent.”
Upload your property photos. Facebook Marketplace allows up to 50 photos.
Fill out the property details with information.
Include the following:
Note: You also have the option to add other additional features such as heating or cooling, pet-friendliness, parking, and laundry.
Choose where to post your listing (you can post to just the Marketplace or also on Facebook groups).
Click on the Publish option when done. Marketplace puts it in front of everyone within a certain mile radius of the property and is searchable within the Marketplace itself.
When you advertise a rental property on Facebook Marketplace you will allow prospective tenants interested in your listing to be contact you directly through the Facebook messenger application. Generally, tenants will be able to choose from one of the blanket messages such as, “is this still available?”, to begin a conversation, or they can type up their own unique message.
It’s a good idea for you to have a templated response to that primary inquiry, which should include sending tenants through your pre-screening questions and organizing a viewing with them. You can set up pre-screening questions in a Google Form. This will allow you to check that the applicants meet your minimum criteria before you go on to organize and show the property or run a background tenant screening check.
With Facebook Marketplace for rentals, you will likely get a large number of applicants and so pre-screening your tenants to weed out unqualified tenants and time wasters is an important factor to effectively and efficiently manage your time to select the most qualified tenant.
Of course, listing to Facebook Marketplace won’t instantly rent your unit for you. Rather, it will put your rental in front of a broad target audience which will increase your chances of finding a tenant faster than if you simply list your rental on traditional platforms.
Facebook allows you to upload up to 50 images, and it’s a good idea to take full advantage of this feature. Properties with ample quality property photography get higher levels of inquiry than those without.
Facebook rentals marketplace, allows you to create a description, upload photos, and set your own listing title.
Your description should be detailed, concise, and interesting. Details to include:
Additionally, make sure to set a realistic rent price, which is in line with like properties in the area. Setting a rent too high will put off prospective tenants and you’ll get less inquiry, setting it too low and you’re leaving money on the table. To determine how much rent you should be charging you can use tools like Rentometer or Rent Range to do a market analysis. Additionally, look at other listings currently up on sites like Zillow or on Facebook rentals marketplace. This will allow you to observe the median rent for similar properties to yours in the area and you can set your rent price in line with those.
Learn how you can streamline your rental accounting and management with Landlord Studio →