You must be legally entitled to work in NZ. This is a permanent, full-time position based in Auckland.
About Landlord Studio:
Landlord Studio is an innovative Kiwi tech company dedicated to simplifying property management and rental accounting for independent landlords globally. Our platform offers tools for streamlining income and expense tracking, automating rent collection, and generating tax-ready reports. With customers across the US, UK, and over 60 countries, we are committed to building technology that landlords genuinely love.
We are a tight-knit, global team focused on building impactful products and supporting each other in a fast-paced, high-growth environment.
About the role 🚀:
We are hiring a hands-on Growth Marketing Manager to own and execute our full-funnel growth strategy from our Auckland HQ. This newly created role is designed for a person who excels in operational delivery, experimentation, and measurable outcomes.
The successful candidate will lead SEO, growth experiments, digital campaigns, and multi-market lead generation. You will have global reach working closely with the Head of Marketing while enjoying the autonomy to build, test, and scale initiatives that materially contribute to the business's success.
We’re committed to creating a diverse, inclusive workplace where everyone can do their best work. If you don’t tick every box in this JD but think you’d thrive in the role, apply anyway – we’d love to chat. 🙌
What You’ll Own 📣
SEO & Answer Engine Optimisation (AEO)
- Build and execute a global SEO strategy aligned with commercial goals. Optimise for both traditional search and emerging AI-driven answer engines.
- Conduct keyword research, competitor benchmarking, and full technical SEO audits. Work with Product and Development teams to implement technical improvements. Report monthly on organic performance.
Campaign Management & Lead Generation
- Own multi-channel digital campaigns across search, social, and display. Build and manage top-of-funnel and mid-funnel lead generation systems.
- Implement A/B and multivariate testing frameworks to optimise landing pages and ads. Collaborate with Sales on target profiles and lead quality.
Growth Strategy & Analytics
- Lead growth metrics, forecasting, and funnel reporting. Identify new growth channels and run structured experiments.
- Manage the marketing stack, ensuring accurate event tracking and attribution. Regularly communicate insights and recommendations to stakeholders.
Content & Brand Amplification
- Repurpose existing content into high-performing assets across multiple channels. Contribute to landing page strategy and collaborate with Design/Product to drive conversions.
- Partner with internal teams and contractors to deliver content and distribute content via scalable growth loops.
What Success Looks Like (6–12 Months) 🎯
Success will be measured against industry-standard B2B SaaS benchmarks:
Organic Growth
- Deliver YoY growth in organic traffic across key markets (US, UK, NZ, AU).
- Improve organic visibility by ranking additional high-intent keywords within the top 10 results.
Lead Generation & Campaign Performance
- Generate 250–300 MQLs per month, consistently.
- Demonstrably improve our Trial to Sub conversion rate
Technical & Operational Efficiency
- Create a stable growth engine with documented SOPs, funnel dashboards, and repeatable playbooks.
What You Bring 💡
Must Haves
- 5+ years’ hands-on growth marketing experience in B2B SaaS or a similar fast-paced tech environment.
- Proven ability to deliver measurable results across SEO, paid campaigns (Meta, Google Ads), and lead generation.
- Advanced capability with SEO tools such as Ahrefs, Google Analytics (GA4) and Google Search Console.
- Demonstrated ability to manage multiple projects independently and execute with precision.
- Experience with marketing automation systems and CRM tools (Mailerlite preferred but not essential).
- Growth mindset and empathy. You won’t always have the answers but you are committed and capable of finding solutions.
Nice to haves:
- Experience with AEO and optimisation for AI-powered search experiences.
- Background working in PropTech or similar industries.
- Basic design or video editing skills (Figma, Canva, or similar).
- CRO experience with testing frameworks and landing page optimisation.
- Experience operating across international markets.
- Familiarity with Webflow and technical SEO implementation.
Why we think you'll love it here:
At Landlord Studio, we move fast, stay agile, and keep things simple — no red tape or corporate bureaucracy.
- Own growth marketing for a category-leading SaaS product with passionate global users.
- Work closely with a smart, international team operating with high trust and autonomy.
- Competitive salary and ESOP.
- Quarterly team off-sites and monthly team lunches
- Latest tools, gear, and software to set you up for high performance.
- Fun and light-filled office that is dog-friendly in the heart of Kingsland with carparks.
- Enjoy full transparency with monthly company-wide updates
- $1000 annual self development budget
Sound like a bit of you? Apply now by hitting the button below and drop us an email introducing yourself with your CV.
n.b. This is an Auckland NZ, based role, we will not be accepting applications from those wish for Remote working arranagements or are not based in Auckland.
