Marketing Specialist

About the company:

Landlord Studio is an innovative Kiwi tech company on a mission to simplify property management and rental accounting for independent landlords around the world. Our platform provides tools to streamline income and expense tracking, automate rent collection, and generate tax-ready reports. With customers across the US, UK, and beyond, we’re building something landlords genuinely love.

We’re a tight-knit, global team committed to building impactful technology in a fast-paced and supportive environment. And we’re just getting started.

The company is growing fast, has its HQ located in the vibrant heart of Kingsland, and is backed by prominent angel and VC investors.

About the role:

‍Salary Range: NZD $65,000 – $75,000

We’re looking for a motivated, creative, and organised Marketing Specialist to join our Auckland HQ. Working closely with our Marketing Lead and Head of Content, you’ll play a vital role in executing and optimising digital campaigns across social media, CRM, email, and our website. You’ll work closely with the Head of Content and wider team to support campaign delivery, content execution, and ongoing brand engagement initiatives.

If you’re eager to flex your marketing skills in a high-impact, high-growth environment, we want to hear from you.

We’re committed to creating a diverse, inclusive workplace where everyone can do their best work. If you don’t tick every box in this JD but think you’d thrive in the role, apply anyway – we’d love to chat. 🙌

What You'll Own 📣

Social Media Marketing

• Plan, create, and schedule engaging content across Instagram, LinkedIn, Facebook, and YouTube.
• Develop short-form videos, reels, and carousels using tools like Canva and CapCut.
• Support Partner content collaboration.
• Track and report on performance metrics to improve reach and engagement.

CRM and Lifecycle Marketing

• Execute email marketing campaigns via Mailerlite.
• Assist in building automated lifecycle flows that activate and retain users.
• Collaborate with the team to A/B test, optimise, and scale CRM strategies.

General Marketing Support

• Update and manage website content using Webflow.
• Repurpose and distribute hero content (like blogs, webinars, and videos) across channels.
• Pitch in on campaign coordination, content uploads, asset management, and performance tracking.

What You Bring 💡

Must Haves

• Experience creating digital content for social (including design and video editing).
• Familiarity with Canva, CapCut, and social scheduling platforms.
• Working knowledge of CMS tools (e.g. Webflow).
• A growth mindset and willingness to learn in a fast-paced startup.
• Strong written communication skills and attention to detail.

Nice to Haves

• Formal study or hands-on experience in marketing, design, or digital media.
• Understanding of SEO fundamentals and exposure to tools like Ahrefs or SEMrush.

Why You’ll Love It Here ❤️

• Join a category-leading product that helps real people run better property businesses (No, seriously, look at our reviews)
• Work in a collaborative and globally connected tech startup with customers in 60+ countries.
• Exposure to diverse marketing disciplines in a high-autonomy environment.
• Celebrate wins together through quarterly off-sites and monthly team lunches
• Get set up for success with all the latest gear and tools you need

Let’s build something amazing together. Apply now by sending your CV to matt@landlordstudio.com and help shape the future of rental property management. 🏡