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Performance Marketing Specialist

We are looking for an experienced, dependable, hands-on, data-driven, and well-rounded digital marketer to join our team. Someone with a proven track record of success in SaaS B2C to own our lead generation strategy, conversion optimisation, and analytics to help us scale our growth.

You will be an instrumental contributor to making our fast growth a sustainable trend. You will have a direct impact on the success of one of the fastest-growing startups in New Zealand. You need to be able to act autonomously and proactively to address our Inbound Marketing needs to facilitate the end-to-end lead generation process.

We’re a high-growth and agile software company that draws experience from both the real estate and financial services sector, with backing from prominent Angel and VC investors, including Blackbird Ventures.

What you’ll do

You’ll support our CRO, SEM, SEO (Content & Technical), ASO, Email Marketing, Social Media, and Paid Digital Marketing initiatives.

You’ll work closely with our content marketers to research, analyse keywords and understand our competitors to optimise our websites and apps from an SEO and ASO standpoint.

You will execute paid marketing campaigns, and assist our agency to execute relevant Google and Facebook campaigns.

As a results-driven digital marketer, you’ll bring a wealth of knowledge and hands-on experience using tools like GTM and GA to leverage data to identify growth opportunities.

If you have a data-driven mindset, feel comfortable taking the initiative, and thrive in a fast-paced environment, this is an opportunity to play a pivotal role in a fast-growing company and have a concrete impact on the future of our business.

Responsibilities

  • Take ownership of our paid acquisition channels.
  • Ensure our consistent message and brand presence across all channels.
  • Build a lead generation machine to increase overall traffic and registrations.
  • Use data to make strategic growth opportunities.
  • Drive actionable insights based on the analysis of our competitors, keywords, and data.
  • Work with our content specialist to target the correct keywords.
  • Measure and report on the success of our campaigns to inform marketing decisions.
  • Optimise and test. You’ll work to maximise our conversion rates through best practice adoption and continuous testing efforts, all while increasing/maintaining keyword rankings.
  • Hit Growth Targets. We’ve got some challenging goals, and you’re pumped to try to exceed them with quick and precise execution. You might even find opportunities for growth and efficiency that we haven’t thought of yet.

Requirements

  • 3+ years experience in growth/demand generation for B2B/B2C SaaS.
  • Proven record of impacting growth and lead generation.
  • You are an analytical thinker – very comfortable in using data to measure the success of your work.
  • Strong eye for detail to ensure consistency of messaging and creatives across all channels.
  • Understanding of CRO, SEM, SEO, Technical SEO, ASO & ASA strategies, and their best practices.
  • Someone who is highly motivated, and ambitious to continuously upskill.
  • Experience in using growth marketing tools such as Google Tag Manager, Google Analytics, Google Optimize, Ahrefs, App Annie, and other marketing automation tools.

Benefits

  • This is a permanent, full-time position based in Auckland.
  • Share options, our success is your success.
  • We provide all the shiny new equipment you’ll need.
  • Start date ASAP.
  • You must be legally entitled to work in NZ.
  • Applications close when we find the right person.

If you’ve made it this far, we want to hear from you! Apply now by emailing us your CV and a brief cover letter.

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